How It Works

• Step 1: The Order

  

  A customer places an order with a client shop that uses FeedbackFair. The order is processed as normal, and the details of the order (customer name, email address, order reference and the products ordered) are sent to FeedbackFair.

  We start by sending the customer an email to say hello, while the order is still fresh in their minds. We tell them who we are, and that we'll email them in a few days to ask for some feedback about their order.

  That email, and all others we send, are customisable and include a link they can click to opt out of feedback emails from this client.

• Step 2: Requesting Feedback

  

  When a few days have passed (and ideally the customer has had time to use the product they've bought), we email them and ask them for feedback about their order.

  If they want to give feedback straight away, they click a link in the email. They don't need to log in or create an account - they can just start typing. We ask for their feedback about the products they've bought, delivery, and customer service.

  If they don't give feedback, we send them a reminder every few days to ask them to do so. We send a maximum of three reminders per order.

  The customer can change their feedback at any time in the future.

• Step 3: Integration

  

  Once they give their feedback, we send them an email to say thankyou. We also send the client an email telling them they have new feedback, and including the details of the feedback (the shop owner can write a reply to all feedback, either to say thanks or to address a problem). Finally, the feedback is published immediately on FeedbackFair.

  Feedback can be pulled in to a client shop using the API or JavaScript badges, and it is the addition of this independent and unedited feedback that helps to boost the shop's conversion rate and search engine optimisation work.